Oct 07, 2012 an optimized landing page can dramatically increase your website business. The main purpose of a landing page is to presell the products on your website before your visitors reach the merchant site. The definitive guide to testing and tuning for conversions tim ash, maura ginty, rich page on. Jul 28, 2015 when it comes to landing page optimization, very few know what tim knows. If your analytics graph looks like this, work on traffic first, optimization second. And, that i had started reading it, when i first received it, promptly from amazon landing page optimization. The principles of a good user experience can be summed up in henry dreyfuss quote from the book. Done for you clickfunnels done for you funnels done. Landing page optimization a process of diagnosing, tuning and testing is detail work.
Whatever type of postclick landing page you are creating and whatever its goal, there are some best practices you should always apply. Tim ash is author of the bestselling book landing page. Want to learn more about optimizing landing pages for lead generation. Our online optimization methodologies arent based on theory. Interview with tim ash landing page optimization expert. Im thrilled that one of my favorite experts on landing page optimization, tim ash, is joining us this september at the digital marketing strategy. Here is a list of top 11 mistakes that kill the conversions of your landing page which you should avoid in order to increase your conversion rate and. Theyre also an important part of your lead generation efforts. Landing pages are customized pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. They can play a key role in helping increase conversions. Landing page optimization book definitive guide to testing. Download it once and read it on your kindle device, pc, phones or tablets. It helps to think of a landing page as a response page. The primary objective of the landing page is to be the page that satisfies their informational needs.
This book is one of the best books on landing page optimization that i have come across in its own way. Landing page optimization marketing automation only about 22% of businesses are satisfied with their conversion rates. We have optimized 100s of funnels and do this day in day out. Landing page optimization truly is the definitive guide to building landing pages. Landing page optimization and ab testing with tandem. Thats because landing page optimization and the conversion optimization that comes with it are all about statistics and probability. Benefitactionoriented headlines this is a tip youll hear everywhere. Not sure which parts of your landing page to optimize first. For any postclick landing page, the branding look and feel needs to be consistent with your website, and the page where the user came from. Its a short and effective method of landing page optimization. Jan 01, 2008 a great book simply because it emphasizes the importance of landing page optimization, a topic that not many typical marketers really consider important. The definitive guide to testing and tuning for conversions.
Learn how to maximize the results of your landing pa. Landing page optimization by tim ash pole position. Heres everything you didnt know you need to know about building optimized landing pages. Tim ash provides longterm strategies that solve the guessing game of web page improvement and give you an effective battle plan but dont expect overnight, quick solutions. Tim ashs seven deadly landing page sins landing page.
Unlike the religious tome, though, this resource is far from static. Bardin, and jon stona for giving the whole landing page optimization field a giant push forward. Tim ash is the author of two bestselling landing page optimization books with over 50,000 copies sold worldwide, and translated into six languages, and founder of sitetuners, a strategic conversion rate optimization agency with offices in san diego, and tampa. Landing page optimization means that you strategically craft your landing page with images, layout, language, and links. The landing page typically displays sales copy that serves as a natural extension of the original ad or link. This can include anything from the landing page headline and ctas to how the page copy and how the page is structured. When it comes to landing page optimization, very few know what tim knows. Jan 16, 2019 thats because landing page optimization and the conversion optimization that comes with it are all about statistics and probability. Use features like bookmarks, note taking and highlighting while reading landing page optimization. When it comes to choosing a landing page for ppc, there are many different types of landing pages you can use, dependent on the type of conversion you are looking to go after. It pains me to admit that i took far too long to read his book. How to optimize landing pages based on your campaign goal.
As their name suggests, they are the internet pages that visitors land on after clicking a link and before a conversion in the form of downloading content. Landing page optimization definition from activedemand. The definitive guide to testing and tuning for conversions kindle edition by ash, tim. Laying out information in a way that the reader needs to hear it. Landing page optimization an interview with tim ash. In this article weve put together an exhaustive 45 tips to help you decide what to test when it comes to landing page optimization. Landing page optimization book definitive guide to. To help you with landing page optimization and conversion rate optimization, you must first know the reasons which kill your conversion rate.
Tim ash is the ceo of sitetuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, ab split and multivariate test plan creation, and client trainingmentoring. We provide landing page optimization services for all types of business so dont hesitate to request a quote. They are used to offer content created for an inbound marketing strategy. Landing page optimization is indeed a tough task, as theres no proven formula for getting it right. He is the president of, a company that improves the conversion rates of website landing pages through stateoftheart scientific testing. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. For the landing page to be optimized, the page, information, and appearance, should be consistent and congruent, uncluttered, concise, on point, segment traffic users, minimize navigation and reading, provide the message and calltoaction above the. While a homepage can be deemed successful in a number of ways, and perhaps, also, in varying degrees, the landing page gets a simple pass or fail grade. All in all, tim ash has committed the sin of writing a business book without the aim to. The first edition of tim ashs landing page optimization has been called the conversion bible by me, at least. In my interview with tim ash, we discuss landing page optimization, the impacts of social media on conversion, and optimizing pages on a desert island. Tim ash is the author of landing page optimization 3.
Correct these 7 mistakes to have a better optimizing landing page. Tims presentation entitled, the seven deadly landing page sins was so good we decided to pass along the information. It is a realworld and practical guide to landing page testing and optimization without any fluff. It does end up feeling a bit like a pitch to utilize tims company and the other downfall is that every form of a landing page doesnt work for the same client. Clear, concise calls to action need to be the most. At a recent conference i saw a presentation by tim ash about landing page optimization. The definitive book on conversion rate optimization. Improving your landing page or website is a great way to increase your online profits. A fully updated guide to making your landing pages profitable effective internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. Landing page optimization by tim ash neuromarketing. Long landing pages can generate up to 220% more leads than landing pages with abovethe. Tim is a contributing columnist to several industry publications and is the author of the bestselling book landing page optimization. The definitive guide to testing and tuning for conversions by tim ash. Using landing page optimization to explode profits and grow your marketing campaigns.
Tim has developed deep expertise in usercentered design, persuasion and. Mar 20, 20 tim ash literally wrote the book on landing page optimization. Landing page optimization and creative solutions for increasing conversions. Without a landing page, which many websites dont have, users could enter your website in any number of ways.
It does end up feeling a bit like a pitch to utilize tims company and the other downfall is that every form of a. However, when discussing landing pages within the real meaning of marketing and advertising, its more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. Meclabs has developed the metatheory of landing page optimization that has been proven to work in thousands of experiments. In it, youll learn the nine elements of high converting landing page design, how to maximize seo and usability, and how to test effectiveness and calculate roi. The newest edition has been improved, expanded, and even sports a couple. Creating headlines that highlight the specific benefit that your page provides is the best way to use the copy in your hero section for landing page optimization. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions. An optimized landing page can dramatically increase your website business. Learn how to maximize the results of your landing pages today. The worst case scenario for an internet marketer who uses landing pages or directs traffic to their own website is when people leave your site. Landing page optimization and millions of other books are available for.
Whatever type of postclick landing page you are creating and whatever its goal, there are some best practices you should always apply 1. Tim ash is the landing page optimization authority and his book landing page optimization. Tim ash is a recognized expert in the field of landing page optimization. Tim ash is the author of two bestselling landing page optimization books translated into six languages, and ceo of. Logging user data is an easy way to influence future marketing campaigns. If youre looking for landing page optimization help youve come to the right place. Tim ash, from site tuners gave a great presentation on landing page optimization. Check out our free ebook on landing page optimization. This webinar is geared toward marketing managers and campaign design teams. The definitive guide to testing and tuning for conversions by tim ash, maura ginty and rich page. So allow me to discuss landing page optimization and 7 mistakes that will directly affect your conversions. Tim ash s 2nd edition book landing page optimization conversion rate optimization is the practice of setting up statistically relevant, scientifically testable experiments within a website that test a variety of on page elements to determine which combination of factors can increase conversions.
This bestselling book covers the strategy and tactics of optimizing for conversions. Landing page optimization landing page optimization. Tim ash is author of the bestselling book landing page optimization, and ceo of sitetuners, a firm that specializes in improving website. We have tested direct linking strategies against landing page promotion and have always found that a highly optimized landing page will convert much higher. He is the ceo of sitetuners, the founder of conversion conference and holds a b. Home blog 7 deadly sins of landing pages landing page optimization. Oct 08, 2012 this session was by far the most informational, best deliveredpresented, and most worthwhile.
Thats why its so critical to make sure your landing pages are properly optimized. The definitive guide to testing and tuning for conversions by tim ash, maura ginty, and rich page. Weve been in the trenches like you, creating and running online marketing campaigns for our clients for over 10 years. The definitive guide to testing and tuning for conversions is probably the most cited landing page optimization book cited. At shortstack we have several popular templates our users use to build landing pages. Jan 05, 2020 postclick landing page optimization tips. Michael keating october 8, 2012 wordpress tips 4 comments. Jun 02, 2006 tim cofounded sitetuners and was its ceo until he stepped out of an active role in 2019.
However, most web pages are not optimized, which leads to poor. The book was written by tim ash of, a web analytics and site optimization service who does landing page optimization among other things for his living. Long landing pages can generate up to 220% more leads than landing pages with abovethefold ctas but make sure to test to see what works for you. The definitive guide to testing and tuning for conversions by tim ash, maura ginty, and rich. A 9step guide to increase your landing page conversion rate. However, most web pages are not optimized, which leads to poor conversation and poor sales. Landing pages are an essential marketing tool for small business ecommerce. A simple guide to optimizing your landing pages infographic.
Defined simply, a landing page is webpage built specifically for a particular purpose, such as to generate leads or bring about a purchase. Once you start reading the first few chapters, you start realizing why tim ash gets mentioned all over the web, on anything related to ppc, seo, sem, and landing pages. Tim ash is the ceo of sitetuners, a firm that improves website conversion rates. This second edition of a bestselling guide to landing page optimization. Done for you clickfunnels done for you funnels done for. Here is a list of top 11 mistakes that kill the conversions of your landing page which you should avoid in order to increase your conversion rate and maximize your profit. Landing page optimization is the practice of continuously improving elements on a landing page to improve conversions.
For any postclick landing page, the branding look and feel needs to be consistent with your website, and the page where the user. Tim ash literally wrote the book on landing page optimization. Effective information hierarchy can do wonders for your conversion rates. Multivariate landing page optimization mvlpo accounts for multiple variations of visual elements e. In my interview with tim ash, we discuss landing page optimization, the impacts of social media on conversion, and optimizing. Landing page optimization involves using quick info forms to log user data. One such landing page type is the click through landing page, where the conversion is to get the web user to click onto a link on the page, to push them. Econsultancy getting landing pages built and tested is one of the top five challenges faced by b2b marketers.
Landing pages are the prime location for marketers to tell the companys brand story. Landing optimization and funnel optimization is a science. This book is packed full of useful advice on landing page optimisation and is a. Landing page optimization begins with a single relevant page targeted to the market segment. Here is an example of how you could list benefits for the products that you are promoting. Landing page optimization lpo is an internet marketing term for the process of improving the percentage of website visitors who become sales leads and customers, by making each landing page an appealing one for visitors. Tim cofounded sitetuners and was its ceo until he stepped out of an active role in 2019. To fully grasp what postclick landing page optimization is its important we know all the components that combine to create an optimized postclick landing page. Not to say the knowledge was lightning striking metal for me, but it did outline some points i never took the time to define.
Tim ash seem to have put an extensive effort in building. By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money. An effective landing page can double conversion rates and increase roi for ad buys. Read about landing page optimization best practices and see examples from top. Not having the sheer numbers needed to be able to make an informed decision will just cut all your efforts short. Rather than an afterthought, a landing page is a valuable marketing tool that deserves as much attention as any other. Adding benefits to your landing page can be done very easily. Oct 01, 2010 the landing page typically displays sales copy that serves as a natural extension of the original ad or link. Its the 2nd edition of the hugely popular landing page optimization book written by tim ash. Landing page optimization 2nd edition with tim ash rich page. Get the ultimate guide to landing page optimization for free and start optimizing your landing pages like the pros. A great book simply because it emphasizes the importance of landing page optimization, a topic that not many typical marketers really consider important. Thats where landing page optimization comes into play because creating an enjoyable user experience will persuade visitors to fulfill the.
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